The Dos and Don'ts of Social Media Marketing
In the ever-changing world of social media, where the Instagram algorithm changes more frequently than my Britta filter, it can be difficult to know what the best strategies are to succeed at this moment. Roys Digital Media is here to share our expert social media marketing strategies and best practices in 2023! Here are a few of our top dos and don’ts of social media marketing!
The Dos
Use social media analytics to track your results and make adjustments to your strategy as needed.
Experiment with different types of content and posting times to see what works best for your audience.
Partner with influencers to reach a wider audience.
Run social media giveaways to generate excitement and engagement.
Use social media advertising to reach a targeted audience.
The Don’ts
Don't post too much promotional content. People are more likely to engage with your content if it is not all about selling your products or services.
Don't ignore negative feedback. Take all feedback into consideration and adjust accordingly.
Don't use too many hashtags. More than 30 hashtags can be overwhelming and generate spam. Focus on using keywords as hashtags instead.
Don't be afraid to experiment. There is no one-size-fits-all approach to social media marketing.
Don't be unauthentic. Be original in a way that your audience will relate to.
Need Help Managing Your Social Media?
Grow your social media following strategically! Let our expert team of marketing professionals manage and maintain your social profiles so you can focus on other aspects of your business. Contact us below to learn more about how we can help your business!
Helping brands share their story through digital media.
Interested in growing your Social Media presence? Let’s work together!