AI in Marketing: Practical Ways to Use It Without Losing the Human Touch
We’ll explore practical ways to use AI in marketing — without losing that all-important human touch.
How to Make Your Social Media Content Searchable in 2025
Social media is no longer just for scrolling—it's become a search engine in its own right.
Content Calendars: Is Structure Better?
Content calendars aren't just a tool—they're your social media safety net. Here's why structure doesn't stifle creativity… it unlocks it.
Luck of the Algorithm: How to Win on Social Media
If posting feels like tossing a coin into a wishing well, you're not alone. But here's the truth — getting seen on social media isn't about luck. It's about knowing what each platform values and showing up the right way.
Why Building an Engaged Community Matters More Than Followers
It's easy to get caught up in the numbers game. 10K, 50K, 100K followers—it looks great on paper (and in your bio). But here's the truth: followers alone don't build brands, pay the bills, or create long-term success.
Why Your Content Strategy Needs a Glow-Up
If you're only posting one type of content, you're holding your Instagram strategy back. Different content formats serve different purposes, and a balanced strategy ensures you're getting the most out of your efforts.
The Death of Traditional Marketing
If your business is investing in a sleek website, SEO strategy, and email marketing but treating social media as an afterthought, you're missing the biggest marketing shift in decades.
Our Hot Takes & Heart-Eyes
Valentine's Day isn't just for romance—it's for appreciating the real MVPs of our workdays. From the trends that keep us entertained to the unsung heroes of content creation, we're handing out some well-deserved love letters. And, of course, leaving a few things on read.
The Social Media Menu: A Recipe for Success
Social media isn’t just an extra ingredient in your business strategy—it’s the secret sauce. Without it, you’re missing out on brand visibility, trust-building, and direct customer engagement. Think of it as a well-balanced meal.
Celebrating 4 Years of RDM: Growth, Gratitude, and Exciting Milestones
RDM is celebrating 4 incredible years of growth, evolving from a small digital media agency into a thriving team that’s onboarded new clients, expanded its staff, and achieved major milestones—and this is just the beginning.
Instagram's New Data Update: What It Means for Your Content Strategy
Instagram has made a major shift in how it tracks content performance, now prioritizing Views over traditional metrics like reach and engagement, aligning more closely with platforms like TikTok where visibility is key.
The Rise of AI-Generated Content, Graphics, and Videos in Ad Campaigns
As AI revolutionizes digital advertising, it empowers product-based businesses to effortlessly craft visually captivating and hyper-personalized ad campaigns, driving unprecedented engagement and efficiency
Instagram Aesthetics: Creating a Feed That Captivates Gen Z
Unlock the secrets to mastering Instagram aesthetics and start captivating Gen Z with a feed that stands out—read on to elevate your brand's social media strategy.
Leveraging Meme Culture: How to Make Your Brand Go Viral
Here’s what we learned about leveraging meme culture to boost our visibility and engagement.
RDM Summer Recap
It’s been a thrilling summer of growth, fun experiences, and new clients on the horizon! Click to read what we been up to.
What is a Social Media Audit?
Learn the key factors in assessing a brand’s social presence to optimize performance and strategy.
Celebrating 1 Year with Skylar!
We are excited to celebrate Skylar’s 1 year anniversary at Roys Digital Media! Click to hear her story.
Celebrating Our Team's Milestones!
We are thrilled to celebrate work anniversaries for three incredible team members!
Influencer Alchemy: Crafting Authentic Connections in a Digital Age
Dive into the world of influencer marketing and explore how we can craft authentic connections.
Content Creation Tools You Must Have
We’re here to share our favorite Amazon content creation finds!