How to Use Pinterest to Grow Your Business
As marketers, we know and love Pinterest. Pinterest has been a constant platform for years which we have always trusted in the midst of ever-changing social media algorithms. Though many people see Pinterest as another creative social media platform, it is actually categorized as a Search Engine and is one of the most efficient ways to increase your website traffic. According to HubSpot, there are over 433 million users on Pinterest, and analytics show that 83% of users have made a purchase from content they have viewed on Pinterest. So, why wouldn’t you want to use Pinterest as a business owner? Let’s dive into all the tools and secrets that Pinterest has to offer.
First of all, if you are new to Pinterest as a whole, it is a search engine optimization site where users can add, or “pin” visual content that they find inspiring or useful, or to promote their services. Users can add a clickable URL to every pin they post, which will drive traffic to their website. In short, Pinterest is one of the most effective and most efficient ways to grow your business and social platforms.
1. Switch to a Business Account. First and foremost, if you are using Pinterest as a company, it is important to make sure you change from a Personal to Business Account. This will allow you to see analytics on how your page is growing and which pins are performing the best so you know what services to continue to promote and what types of visuals are working well. You can easily switch to a Business Account under Settings>Account Management>Convert Account. With a Business Account, you are also able to run ads if you choose to do so.
2. Create Idea Pins. Idea Pins are the way of the future on Pinterest, and we hope it stays that way. These are the fastest ways to grow your page and draw new traffic to your website. They are similar to an Instagram story, or reel or TikTok. All you have to do is publish an original video with key and searchable words in the description. Idea Pins are meant to show more personality and the face of the brand through your pins, and therefore build a more engaged following. Our best Idea Pin tip is to add text overlay on your Pin when you post it with an attention-grabbing hook that makes users want to click.
3. Keep SEO in mind as you Pin. As mentioned above, Pinterest operates as a Search Engine, so think of it just like Google but in a more visual way. Put yourself in your consumers' shoes. What keywords would you use to search for your product? Think about those words and be sure that you include them in the title, and description, and even overlay this text on your pin to make it more visually appealing. The more keywords related to your niche, the better chance of someone stumbling across your pin.
4. Don’t forget to Pin & Engage. You get what you give. As much as you want clicks, likes, and saves, you have to give them out first. Engagement on Pinterest is essential to gaining more eyes on your page as well as getting your pins pushed to the public. We recommend spending 10-15 minutes per day liking, re-pinning (or re-posting), and commenting on other users' content. Along with engagement, your page being active matters too. We recommend posting or re-pinning at least 10-15 pins per day. You want to stay consistent with this number. Don’t forget to link your URL when you post to create clickable pins!
Hopefully, we have convinced you to use Pinterest to market your business. We would love to help you utilize Pinterest to grow your company, click the link below to visit our website so we can get in touch!
Xoxo, the RDM Team
Helping brands share their story through digital media.
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