Instagram's Newest, Groundbreaking Features
You may have noticed in recent months that Instagram has introduced several new groundbreaking features. These features have sparked a new level of creativity, customization, and collaborations for content creators and businesses. We’re here to break down these groundbreaking features and inform you on which ones are going to be the most beneficial and influential for your business! Keep reading to learn about these new features!
Instagram Collaboration Posts
This feature allows you to jointly post with another creator. The post will appear on both of your feeds and share likes and comments.
Instagram Collab can be highly effective if used well. Collaboration posts can bring more visibility and engagement to you and your brand.
Try to collaborate with brands that are complimentary to your own. This makes it easy to create mutually great content for all parties involved.
Each brand is able to “introduce” itself to the other’s followers and engage with a whole new audience.
Hiding Likes
Amid growing questions about the effects of social networks on mental health, Instagram is now testing a feed without likes. The idea is to try and depressurize Instagram, make it less of a competition, and give people more space to focus on connecting with people that they love, and things that inspire them.
The person posting will still see how many people liked the post, but the total number of likes will remain invisible to the public. Users will now get the ability to switch them off if they like, either for their whole feed or on a per-post basis.
This also leaves room for a bit of mystery to the viewer regarding your account’s clout/popularity.
Extending Instagram Reel videos from 60 seconds to 90 seconds
This will allow you to capture more & expand on detail within your reels.
This is good for showcasing in-depth or lengthy processes and speaking more in-depth on topics.
Be sure to still be captivating with the time you have and minimize fluff.
Interactive Stickers in Reels
Quizzes, emoji sliders, and poll stickers are coming to Reels, making them just as interactive as Stories!
This feature is great for providing opportunities for interacting with your audience more, receiving insight from them, and making your reels more exciting.
Grid Pinning
You now have the ability to pin photos/videos/reels to the top of your profile grid. You are allowed to pin up to 3 posts.
What to pin: your most viral, informative, or influential posts.
All of these new features are meant to help content creators and businesses. Keep these features in mind the next time you are creating, and be sure to utilize them when available. Remember, the Instagram algorithm is always watching…
Helping brands share their story through digital media.
Interested in growing your Social Media presence? Let’s work together!