Hiring a Marketing Agency versus In-House Marketing - Which one is better for your business?
As a business, it is important to know which areas of operations are best managed in-house versus being outsourced. When it comes to promoting your business, you may be wondering whether or not you should hire an external marketing agency or keep things internal. Let’s dive into the pros and cons of each side to see which is the best option for your company and its needs!
The difference between the two is pretty simple! A marketing agency is a team of experts who you hire to help grow your business. An in-house team relies on an internal team to market your business. The apparent difference is that an in-house team may seem more familiar with your brand as they work alongside your day-to-day. However, a marketing agency consists of a team of trained experts who solely dedicate their time and efforts to learning the most effective and efficient ways to promote your company, which comes with a deep dive into learning your brand, the industry, and the overall market for your product or service. A marketing agency also spends time learning which platforms work best for your industry. Typically, an in-house marketing team consists of one to three people, whereas a marketing agency has at least five to ten people at minimum who each specialize in different areas. You typically have a lower cost hiring an agency with multiple members rather than paying multiple salaries. Marketing agencies tend to consist of content creators, web and graphic designers, account managers, email marketers, and more. This allows for marketing agencies to be an expert in each area, offering professional photography and videography, designing services, SEO, email marketing and more. Since most marketing agencies like us do not limit themselves to specific industries, it sets them apart from an in-house team as they study many different markets to understand the difference between them and learn how to efficiently promote your company to its specific audience.
Now, we know we are a little biased toward hiring a marketing agency, we understand that there are pros to an in-house team such as quicker communication, dedication to only your brand, and more control over day-to-day practices. We believe that both are great options, but it is important to understand what you are looking to achieve through marketing in order to truly determine which is the best option. If your goal is to achieve growth rather than maintaining the brand presence, we would recommend referring to an external agency as their ultimate goal is to develop successful strategies for your company that in turn will lead to long-term growth. We study trends day in and day out to develop personalized strategies for the individual brands we work with. We ultimately believe the expertise of a marketing agency is what truly sets us apart from an in-house team.
We love being an agency and feel honored to be a part of so many different companies' growth. If you think hiring a marketing agency is the next step for you, click the ‘inquire now’ button at the top of this page! We would love to work with you!
Xoxo, the RDM Team
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